The first step towards creating a bulletproof brand identity. Research and analysis. Our strategic planners work closely with our designers to create a cohesive brand identity that is completely in line with your company’s services, ethos and values. Before we put cursor to Adobe Illustrator, we’ve already learned all there is to know about your target groups, your brand persona and your value proposition. (And if you’re a brand-new business starting from scratch? No worries — we do company and product naming and corporate identity development too.) From there, we build up the basics — logo design, color palette, typography, custom icons — and expand out into bespoke assets for every purpose, with everything from in-store visual communication to company stationery and business card design.