we have been building mobile applications for both the iOS and Android platforms as both share around half of the market.
Mobile development used to be complicated and much more expensive than web development. iPhones, Android, and Windows phones all use different technologies; as a result, mobile apps had to be developed several times once they were in the specific programming language of each platform: iOS (Objective C and now Swift), Android (Java), and Windows Phone (C++, C#). Later on, in order to solve this problem, developers were allowed to code mobile applications from web technologies, which resulted in encapsulating a website in HTML5 inside a mobile app. These solutions are known as "hybrid mobile apps"; they appeared a few years ago (Apache Cordova, also known as Phonegap, was created in 2009). Nevertheless, the apps created are easily recognizable since they don’t match the smartphone’s own design (especially on iPhones) and have performance issues.
Mobile apps that only have simple client-end processing and can work efficiently are rare. Hence, a backend is needed to save your clients and their data, authenticate them, process their actions, communicate with them and between them, as well as to perform analytics and in general for the product administrator to follow up with the mobile app usage. This is one of the reasons why the development of mobile applications cost much more than web applications.
On top of the mobile development, a complete web app will most likely have to be built also. That brings several questions, and among them are which technology should be used to build the backend, how to host it, as well as how to handle notifications and analytics. At ITE, we have the knowledge of web server infrastructure, server-side programming and database management to create the backend that will suit your mobile app.